NEW YORK, March 31, 2009 — Gutenberg Communications, a global, strategic communications firm offering public and investor relations services, today announced that Loretta Ucelli, former Assistant to the President and Director of White House Communications for President Bill Clinton, will consult with the firm on its communications programs as they continue to expand across industries. Acting as senior advisor, Ucelli brings a wealth of strategy and development expertise that will enable new and existing clients to build globally-recognized brands.
Are India’s heady days over? India’s fantastic growth story that has dominated international headlines for the last five years is now being questioned. Strong economic growth, national icons acquiring global brands and foreign policy successes such as the Indo-US nuclear deal led us to believe that our time had come.
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The financial crisis on Wall Street has vast implications for communications businesses. Now, more than ever, companies must realize the importance of international reputation management.
With brand building breaking free of shackles here, IT giants testing waters oversees and international firms willing to see India as more than a speck on the map, it is an “interesting time” to be in PR, says Harjiv.
Compared to its peers in the US and Europe, the Indian PR industry is nascent. But with the explosion in media outlets and the rapid growth of the media industry, PR is increasingly seen as an important strategic tool for business growth and brand management.
Harjiv Singh, Co-Founder and CEO International of Gutenberg Communications,on how Indian companies can build global brands as part of “Branding in India,” an event organized by Columbia Business School 's Center on Global Brand Leadership in New York.
The central government today accepted the recommendations of the sixth pay commission for its employees and hiked their salaries further, a spokesperson announced here. The decision was taken at a meeting of the cabinet chaired by prime minister Manmohan Singh.
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